The Black Friday Producer Blueprint
Stop approaching Black Friday like a consumer. Start thinking like a producer.
The Black Friday Producer Blueprint by Dr. Connie Stewart is a practical, step-by-step digital guide designed to help entrepreneurs, service providers, consultants, coaches, and product-based business owners turn Black Friday into a strategic revenue opportunity—not just another weekend of random discounts and last-minute graphics.
Instead of starting with “What should I put on sale?” this blueprint helps you answer the questions that actually drive profitable campaigns: Who are you serving? What problem are you solving? What should you offer? How should you price it? How many sales do you need? How will people discover it? And how will you successfully deliver what you sell? The guide walks readers through a six-stage producer path: Position, Package, Price, Promote, Produce, and Prove.
Inside, you’ll learn how to:
Position your offer before you promote it so your audience immediately understands who it is for and why it matters.
Build a clear, compelling Black Friday offer around the buyer, problem, result, delivery method, pricing, deadline, and next step.
Plan your revenue and profit goals before marketing begins, including required sales, lead goals, costs, profit, and margins.
Create a friction-free buying experience from discovery and trust-building through checkout, onboarding, fulfillment, and follow-up.
Build content that actually carries the sale using a five-phase campaign strategy that moves your audience from awareness to authority, anticipation, activation, and conversion.
Follow an 8-week content countdown from October 1 through Black Friday, so you know what to communicate long before launch day.
Use the included Black Friday Launch Day Run of Show to know exactly what to do before opening, throughout the day, and after the campaign closes.
Leverage the built-in ChatGPT Campaign Prompt Vault to create campaign strategies, conduct customer research, strengthen your offer, batch content, address objections, build sales pages, write email sequences, and review campaign results.
Track what actually worked with a Campaign Scorecard and After-Action Review focused on leads, conversion, revenue, costs, profit, refunds, and delivery capacity—not vanity metrics alone.
The goal isn’t simply to make noise on Black Friday. It’s to create a campaign that delivers impact, visibility, and profitability—while building an offer and system your business can learn from long after the sale ends. The blueprint’s core philosophy is simple: Black Friday does not require you to become cheaper. It requires you to become clearer.
Plan it. Position it. Produce it.
Whether your Black Friday goal is $5,000, $10,000, $25,000 or beyond, this blueprint gives you the structure to stop guessing and start building your campaign with intention.
Digital Download | 2026 Edition
